diff --git a/admin/src/app/content-tools/page.tsx b/admin/src/app/content-tools/page.tsx
new file mode 100644
index 0000000..b8bed5a
--- /dev/null
+++ b/admin/src/app/content-tools/page.tsx
@@ -0,0 +1,478 @@
+'use client';
+
+import AdminShell from '@/components/AdminShell';
+import { api } from '@/lib/api';
+import { useState } from 'react';
+import { UserPlus, Upload, AlertCircle, CheckCircle, Copy, FileText, Link2 } from 'lucide-react';
+
+// ─── CSV Parser ───────────────────────────────────────
+function parseCsvLine(line: string): string[] {
+  const result: string[] = [];
+  let inQuotes = false;
+  let current = '';
+  for (let i = 0; i < line.length; i++) {
+    const ch = line[i];
+    if (ch === '"') {
+      inQuotes = !inQuotes;
+    } else if (ch === ',' && !inQuotes) {
+      result.push(current.trim());
+      current = '';
+    } else {
+      current += ch;
+    }
+  }
+  result.push(current.trim());
+  return result;
+}
+
+export default function ContentToolsPage() {
+  const [activeTab, setActiveTab] = useState<'create-user' | 'import'>('create-user');
+
+  return (
+    <AdminShell>
+      <div className="mb-6">
+        <h1 className="text-2xl font-bold text-gray-900">Content Tools</h1>
+        <p className="text-gray-500 mt-1">Create users and import content</p>
+      </div>
+
+      {/* Tabs */}
+      <div className="flex gap-1 mb-6 bg-warm-200 rounded-lg p-1 w-fit">
+        <button
+          onClick={() => setActiveTab('create-user')}
+          className={`flex items-center gap-2 px-4 py-2 rounded-md text-sm font-medium transition-colors ${
+            activeTab === 'create-user'
+              ? 'bg-white text-gray-900 shadow-sm'
+              : 'text-gray-600 hover:text-gray-900'
+          }`}
+        >
+          <UserPlus className="w-4 h-4" />
+          Create User
+        </button>
+        <button
+          onClick={() => setActiveTab('import')}
+          className={`flex items-center gap-2 px-4 py-2 rounded-md text-sm font-medium transition-colors ${
+            activeTab === 'import'
+              ? 'bg-white text-gray-900 shadow-sm'
+              : 'text-gray-600 hover:text-gray-900'
+          }`}
+        >
+          <Upload className="w-4 h-4" />
+          Import Content
+        </button>
+      </div>
+
+      {activeTab === 'create-user' ? <CreateUserPanel /> : <ImportContentPanel />}
+    </AdminShell>
+  );
+}
+
+// ─── Create User Panel ────────────────────────────────
+function CreateUserPanel() {
+  const [form, setForm] = useState({
+    email: '',
+    password: '',
+    handle: '',
+    display_name: '',
+    bio: '',
+    role: 'user',
+    verified: false,
+    official: false,
+  });
+  const [loading, setLoading] = useState(false);
+  const [result, setResult] = useState<{ ok: boolean; message: string } | null>(null);
+
+  const update = (key: string, value: any) => setForm((f) => ({ ...f, [key]: value }));
+
+  const handleSubmit = async (e: React.FormEvent) => {
+    e.preventDefault();
+    setLoading(true);
+    setResult(null);
+    try {
+      const resp = await api.adminCreateUser({
+        ...form,
+        handle: form.handle.toLowerCase().trim(),
+        email: form.email.toLowerCase().trim(),
+        skip_email: true,
+      });
+      setResult({ ok: true, message: `User created: @${resp.handle} (${resp.user_id})` });
+      setForm({ email: '', password: '', handle: '', display_name: '', bio: '', role: 'user', verified: false, official: false });
+    } catch (e: any) {
+      setResult({ ok: false, message: e.message || String(e) });
+    }
+    setLoading(false);
+  };
+
+  return (
+    <form onSubmit={handleSubmit} className="bg-white rounded-xl border border-warm-300 p-6 max-w-3xl">
+      <h2 className="text-lg font-semibold text-gray-900 mb-1">Create New User</h2>
+      <p className="text-sm text-gray-500 mb-6">
+        Admin-created accounts are immediately active — no email verification required.
+      </p>
+
+      <div className="grid grid-cols-2 gap-4 mb-4">
+        <div>
+          <label className="block text-sm font-medium text-gray-700 mb-1">Email *</label>
+          <input
+            type="email"
+            required
+            value={form.email}
+            onChange={(e) => update('email', e.target.value)}
+            className="w-full px-3 py-2 border border-warm-300 rounded-lg text-sm focus:ring-2 focus:ring-brand-500 focus:border-brand-500"
+            placeholder="user@example.com"
+          />
+        </div>
+        <div>
+          <label className="block text-sm font-medium text-gray-700 mb-1">Password *</label>
+          <input
+            type="password"
+            required
+            minLength={8}
+            value={form.password}
+            onChange={(e) => update('password', e.target.value)}
+            className="w-full px-3 py-2 border border-warm-300 rounded-lg text-sm focus:ring-2 focus:ring-brand-500 focus:border-brand-500"
+            placeholder="Min 8 characters"
+          />
+        </div>
+      </div>
+
+      <div className="grid grid-cols-2 gap-4 mb-4">
+        <div>
+          <label className="block text-sm font-medium text-gray-700 mb-1">Handle *</label>
+          <input
+            type="text"
+            required
+            value={form.handle}
+            onChange={(e) => update('handle', e.target.value)}
+            className="w-full px-3 py-2 border border-warm-300 rounded-lg text-sm focus:ring-2 focus:ring-brand-500 focus:border-brand-500"
+            placeholder="username"
+          />
+        </div>
+        <div>
+          <label className="block text-sm font-medium text-gray-700 mb-1">Display Name *</label>
+          <input
+            type="text"
+            required
+            value={form.display_name}
+            onChange={(e) => update('display_name', e.target.value)}
+            className="w-full px-3 py-2 border border-warm-300 rounded-lg text-sm focus:ring-2 focus:ring-brand-500 focus:border-brand-500"
+            placeholder="John Doe"
+          />
+        </div>
+      </div>
+
+      <div className="mb-4">
+        <label className="block text-sm font-medium text-gray-700 mb-1">Bio</label>
+        <textarea
+          value={form.bio}
+          onChange={(e) => update('bio', e.target.value)}
+          rows={2}
+          className="w-full px-3 py-2 border border-warm-300 rounded-lg text-sm focus:ring-2 focus:ring-brand-500 focus:border-brand-500"
+          placeholder="Optional bio"
+        />
+      </div>
+
+      <div className="flex items-center gap-6 mb-6">
+        <div>
+          <label className="block text-sm font-medium text-gray-700 mb-1">Role</label>
+          <select
+            value={form.role}
+            onChange={(e) => update('role', e.target.value)}
+            className="px-3 py-2 border border-warm-300 rounded-lg text-sm focus:ring-2 focus:ring-brand-500"
+          >
+            <option value="user">User</option>
+            <option value="admin">Admin</option>
+            <option value="moderator">Moderator</option>
+          </select>
+        </div>
+        <label className="flex items-center gap-2 cursor-pointer mt-5">
+          <input
+            type="checkbox"
+            checked={form.verified}
+            onChange={(e) => update('verified', e.target.checked)}
+            className="w-4 h-4 rounded border-warm-300 text-brand-500 focus:ring-brand-500"
+          />
+          <span className="text-sm text-gray-700">Verified</span>
+        </label>
+        <label className="flex items-center gap-2 cursor-pointer mt-5">
+          <input
+            type="checkbox"
+            checked={form.official}
+            onChange={(e) => update('official', e.target.checked)}
+            className="w-4 h-4 rounded border-warm-300 text-brand-500 focus:ring-brand-500"
+          />
+          <span className="text-sm text-gray-700">Official</span>
+        </label>
+      </div>
+
+      <button
+        type="submit"
+        disabled={loading}
+        className="flex items-center gap-2 px-6 py-2.5 bg-brand-500 text-white rounded-lg text-sm font-medium hover:bg-brand-600 disabled:opacity-50 transition-colors"
+      >
+        <UserPlus className="w-4 h-4" />
+        {loading ? 'Creating...' : 'Create User'}
+      </button>
+
+      {result && (
+        <div className={`mt-4 p-3 rounded-lg text-sm flex items-start gap-2 ${result.ok ? 'bg-green-50 text-green-800 border border-green-200' : 'bg-red-50 text-red-800 border border-red-200'}`}>
+          {result.ok ? <CheckCircle className="w-4 h-4 mt-0.5 flex-shrink-0" /> : <AlertCircle className="w-4 h-4 mt-0.5 flex-shrink-0" />}
+          <span className="break-all">{result.message}</span>
+        </div>
+      )}
+    </form>
+  );
+}
+
+// ─── Import Content Panel ─────────────────────────────
+function ImportContentPanel() {
+  const [authorId, setAuthorId] = useState('');
+  const [contentType, setContentType] = useState('post');
+  const [inputMode, setInputMode] = useState<'links' | 'csv'>('links');
+  const [inputText, setInputText] = useState('');
+  const [sharedBody, setSharedBody] = useState('');
+  const [isNsfw, setIsNsfw] = useState(false);
+  const [visibility, setVisibility] = useState('public');
+  const [loading, setLoading] = useState(false);
+  const [result, setResult] = useState<any>(null);
+
+  const parseItems = (): any[] => {
+    const raw = inputText.trim();
+    if (!raw) return [];
+
+    if (inputMode === 'links') {
+      return raw
+        .split('\n')
+        .map((l) => l.trim())
+        .filter((l) => l.length > 0)
+        .map((url) => ({
+          body: sharedBody.trim(),
+          media_url: url,
+          is_nsfw: isNsfw,
+          visibility,
+          tags: [],
+        }));
+    } else {
+      const lines = raw.split('\n').filter((l) => l.trim().length > 0);
+      const startIdx = lines.length > 0 && lines[0].toLowerCase().includes('body') ? 1 : 0;
+      return lines.slice(startIdx).map((line) => {
+        const cols = parseCsvLine(line);
+        return {
+          body: cols[0] || '',
+          media_url: cols[1] || '',
+          thumbnail_url: cols[2] || '',
+          tags: cols[3] ? cols[3].split(';').filter((t) => t) : [],
+          is_nsfw: cols[4] ? cols[4].toLowerCase() === 'true' : isNsfw,
+          visibility: cols[5] || visibility,
+        };
+      });
+    }
+  };
+
+  const handleImport = async () => {
+    if (!authorId.trim()) {
+      setResult({ error: 'Author ID is required' });
+      return;
+    }
+    const items = parseItems();
+    if (items.length === 0) {
+      setResult({ error: 'No items to import' });
+      return;
+    }
+
+    setLoading(true);
+    setResult(null);
+    try {
+      const resp = await api.adminImportContent({
+        author_id: authorId.trim(),
+        content_type: contentType,
+        items,
+      });
+      setResult(resp);
+    } catch (e: any) {
+      setResult({ error: e.message || String(e) });
+    }
+    setLoading(false);
+  };
+
+  const itemCount = parseItems().length;
+
+  return (
+    <div className="bg-white rounded-xl border border-warm-300 p-6 max-w-4xl">
+      <h2 className="text-lg font-semibold text-gray-900 mb-1">Import Content</h2>
+      <p className="text-sm text-gray-500 mb-6">
+        Import posts, quips, or beacons from direct R2 links or CSV data.
+      </p>
+
+      {/* Author + Type */}
+      <div className="grid grid-cols-3 gap-4 mb-4">
+        <div className="col-span-2">
+          <label className="block text-sm font-medium text-gray-700 mb-1">Author User ID *</label>
+          <input
+            type="text"
+            value={authorId}
+            onChange={(e) => setAuthorId(e.target.value)}
+            className="w-full px-3 py-2 border border-warm-300 rounded-lg text-sm font-mono focus:ring-2 focus:ring-brand-500 focus:border-brand-500"
+            placeholder="UUID of the user who owns these posts"
+          />
+        </div>
+        <div>
+          <label className="block text-sm font-medium text-gray-700 mb-1">Content Type</label>
+          <select
+            value={contentType}
+            onChange={(e) => setContentType(e.target.value)}
+            className="w-full px-3 py-2 border border-warm-300 rounded-lg text-sm focus:ring-2 focus:ring-brand-500"
+          >
+            <option value="post">Post (image)</option>
+            <option value="quip">Quip (video)</option>
+            <option value="beacon">Beacon</option>
+          </select>
+        </div>
+      </div>
+
+      {/* Input mode + flags */}
+      <div className="flex items-center gap-4 mb-4">
+        <div className="flex bg-warm-200 rounded-lg p-0.5">
+          <button
+            onClick={() => setInputMode('links')}
+            className={`flex items-center gap-1.5 px-3 py-1.5 rounded-md text-sm font-medium transition-colors ${
+              inputMode === 'links' ? 'bg-white text-gray-900 shadow-sm' : 'text-gray-600'
+            }`}
+          >
+            <Link2 className="w-3.5 h-3.5" />
+            Plain Links
+          </button>
+          <button
+            onClick={() => setInputMode('csv')}
+            className={`flex items-center gap-1.5 px-3 py-1.5 rounded-md text-sm font-medium transition-colors ${
+              inputMode === 'csv' ? 'bg-white text-gray-900 shadow-sm' : 'text-gray-600'
+            }`}
+          >
+            <FileText className="w-3.5 h-3.5" />
+            CSV
+          </button>
+        </div>
+
+        <label className="flex items-center gap-2 cursor-pointer">
+          <input
+            type="checkbox"
+            checked={isNsfw}
+            onChange={(e) => setIsNsfw(e.target.checked)}
+            className="w-4 h-4 rounded border-warm-300 text-brand-500 focus:ring-brand-500"
+          />
+          <span className="text-sm text-gray-700">NSFW</span>
+        </label>
+
+        <select
+          value={visibility}
+          onChange={(e) => setVisibility(e.target.value)}
+          className="px-3 py-1.5 border border-warm-300 rounded-lg text-sm focus:ring-2 focus:ring-brand-500"
+        >
+          <option value="public">Public</option>
+          <option value="followers">Followers</option>
+          <option value="private">Private</option>
+        </select>
+      </div>
+
+      {/* Shared body (links mode) */}
+      {inputMode === 'links' && (
+        <div className="mb-4">
+          <label className="block text-sm font-medium text-gray-700 mb-1">Post Body (shared for all items)</label>
+          <input
+            type="text"
+            value={sharedBody}
+            onChange={(e) => setSharedBody(e.target.value)}
+            className="w-full px-3 py-2 border border-warm-300 rounded-lg text-sm focus:ring-2 focus:ring-brand-500 focus:border-brand-500"
+            placeholder="Optional caption for all imported items"
+          />
+        </div>
+      )}
+
+      {/* Main input */}
+      <div className="mb-2">
+        <label className="block text-sm font-medium text-gray-700 mb-1">
+          {inputMode === 'links' ? 'Media URLs (one per line)' : 'CSV Data'}
+        </label>
+        <textarea
+          value={inputText}
+          onChange={(e) => setInputText(e.target.value)}
+          rows={10}
+          className="w-full px-3 py-2 border border-warm-300 rounded-lg text-sm font-mono focus:ring-2 focus:ring-brand-500 focus:border-brand-500"
+          placeholder={
+            inputMode === 'links'
+              ? 'https://media.sojorn.net/uploads/image1.jpg\nhttps://media.sojorn.net/uploads/video1.mp4'
+              : 'body,media_url,thumbnail_url,tags,is_nsfw,visibility\nHello world,https://...,,,false,public'
+          }
+        />
+      </div>
+
+      <p className={`text-xs mb-4 ${itemCount === 0 ? 'text-amber-600' : 'text-green-600'}`}>
+        {itemCount} item(s) detected
+      </p>
+
+      {/* Import button */}
+      <button
+        onClick={handleImport}
+        disabled={loading}
+        className="flex items-center gap-2 px-6 py-2.5 bg-brand-500 text-white rounded-lg text-sm font-medium hover:bg-brand-600 disabled:opacity-50 transition-colors"
+      >
+        <Upload className="w-4 h-4" />
+        {loading ? 'Importing...' : 'Import Content'}
+      </button>
+
+      {/* Result */}
+      {result && (
+        <div className="mt-4">
+          {result.error && !result.success ? (
+            <div className="p-3 rounded-lg text-sm bg-red-50 text-red-800 border border-red-200 flex items-start gap-2">
+              <AlertCircle className="w-4 h-4 mt-0.5 flex-shrink-0" />
+              <span>{result.error}</span>
+            </div>
+          ) : (
+            <div className="p-4 rounded-lg bg-green-50 border border-green-200">
+              <div className="flex items-center gap-2 mb-2">
+                <CheckCircle className="w-4 h-4 text-green-600" />
+                <span className="text-sm font-medium text-green-800">{result.message}</span>
+              </div>
+              <p className="text-xs text-green-700 mb-2">
+                Success: {result.success} &nbsp;|&nbsp; Failures: {result.failures}
+              </p>
+
+              {result.errors?.length > 0 && (
+                <div className="mb-2">
+                  <p className="text-xs font-semibold text-red-700 mb-1">Errors:</p>
+                  {result.errors.map((err: string, i: number) => (
+                    <p key={i} className="text-xs text-red-600">• {err}</p>
+                  ))}
+                </div>
+              )}
+
+              {result.created?.length > 0 && (
+                <div>
+                  <div className="flex items-center gap-2 mb-1">
+                    <p className="text-xs font-semibold text-green-700">Post IDs:</p>
+                    <button
+                      onClick={() => {
+                        navigator.clipboard.writeText(result.created.join('\n'));
+                      }}
+                      className="text-xs text-brand-500 hover:text-brand-600 flex items-center gap-1"
+                    >
+                      <Copy className="w-3 h-3" /> Copy
+                    </button>
+                  </div>
+                  <div className="max-h-32 overflow-y-auto">
+                    {result.created.slice(0, 20).map((id: string) => (
+                      <p key={id} className="text-xs font-mono text-gray-600">{id}</p>
+                    ))}
+                    {result.created.length > 20 && (
+                      <p className="text-xs text-gray-500">...and {result.created.length - 20} more</p>
+                    )}
+                  </div>
+                </div>
+              )}
+            </div>
+          )}
+        </div>
+      )}
+    </div>
+  );
+}
diff --git a/admin/src/components/Sidebar.tsx b/admin/src/components/Sidebar.tsx
index 4ec08e0..0efd65e 100644
--- a/admin/src/components/Sidebar.tsx
+++ b/admin/src/components/Sidebar.tsx
@@ -6,7 +6,7 @@ import { useAuth } from '@/lib/auth';
 import { cn } from '@/lib/utils';
 import {
   LayoutDashboard, Users, FileText, Shield, Scale, Flag,
-  Settings, Activity, LogOut, ChevronLeft, ChevronRight, Sliders, FolderTree, HardDrive, AtSign, Brain, ScrollText,
+  Settings, Activity, LogOut, ChevronLeft, ChevronRight, Sliders, FolderTree, HardDrive, AtSign, Brain, ScrollText, Wrench,
 } from 'lucide-react';
 import { useState } from 'react';
 
@@ -22,6 +22,7 @@ const navItems = [
   { href: '/usernames', label: 'Usernames', icon: AtSign },
   { href: '/ai-moderation', label: 'AI Moderation', icon: Brain },
   { href: '/ai-audit-log', label: 'AI Audit Log', icon: ScrollText },
+  { href: '/content-tools', label: 'Content Tools', icon: Wrench },
   { href: '/storage', label: 'Storage', icon: HardDrive },
   { href: '/system', label: 'System Health', icon: Activity },
   { href: '/settings', label: 'Settings', icon: Settings },
diff --git a/admin/src/lib/api.ts b/admin/src/lib/api.ts
index 4d92cc0..15bb535 100644
--- a/admin/src/lib/api.ts
+++ b/admin/src/lib/api.ts
@@ -375,6 +375,48 @@ class ApiClient {
   async exportAITrainingData() {
     return this.request<any>('/api/v1/admin/ai/training-data');
   }
+
+  // Admin Content Tools
+  async adminCreateUser(data: {
+    email: string;
+    password: string;
+    handle: string;
+    display_name: string;
+    bio?: string;
+    role?: string;
+    verified?: boolean;
+    official?: boolean;
+    skip_email?: boolean;
+  }) {
+    return this.request<any>('/api/v1/admin/users/create', {
+      method: 'POST',
+      body: JSON.stringify(data),
+    });
+  }
+
+  async adminImportContent(data: {
+    author_id: string;
+    content_type: string;
+    items: Array<{
+      body?: string;
+      media_url?: string;
+      thumbnail_url?: string;
+      duration_ms?: number;
+      tags?: string[];
+      category_id?: string;
+      is_nsfw?: boolean;
+      nsfw_reason?: string;
+      visibility?: string;
+      beacon_type?: string;
+      lat?: number;
+      long?: number;
+    }>;
+  }) {
+    return this.request<any>('/api/v1/admin/content/import', {
+      method: 'POST',
+      body: JSON.stringify(data),
+    });
+  }
 }
 
 export const api = new ApiClient();